Posts tagged ‘google adwords’
Just passed AdWords Search Advanced Exam at 92%. Tips are not much difference to AdWords Fundamental Exam.
But I feel it is much more difficult than the fundamental one.
I only had 20 seconds left after I finished all questions. More…
I have just passed AdWords Fundamental Exam at 94%, still have 40 minutes left when I finish the exam: https://googlerecords.starttest.com?code=I006BFE65FA6AF07CEE65F770006CF025983DDB
Here are my tips on revision:
Article from: http://webcopyguru.hubpages.com/hub/Google-AdWords-for-Low-Budgets
I’m a web copywriter and landing page optimization specialist. Every day I deal with clients who want to set up a Google AdWords campaign but don’t have a large budget. There are only two reasons for capping your Google AdWords campaign at all because generally speaking you want to target as many people as you can with your Google Ads. The first reason is you simply don’t have the cash flow to spend on advertising, and the second is you’re unsure of how successful your AdWords campaign will be. More…
Cost Per Action marketing refers to advertising where a marketer only pays when a person viewing an ad takes an action. The specific action that must be taken, for example buying a product or service, is the choice of the advertiser. Cost Per Action (CPA) is also called Pay Per Action (PPA) and, while sometimes people use the phrase Cost Per Acquisition, not all Pay Per Action Advertising is considered Cost Per Acquisition. Acquisition usually refers to making a purchase or filling in a form.
Types of Cost Per Action Advertising
The amount you should spend on Google AdWords depends on your own budget, your own business model, and your own advertising objectives. Yet it is essential that you do not set out to spend a lot of money on Google AdWords until you’ve completely understood what it takes to create a successful Google AdWords campaign.
Campaign structure can lend a lot to the success of your campaign for many reasons. One of the important reasons that campaign structure is so important is because of the way Google assigns a Quality Score to each keyword, ad and campaign. Your Quality Score will have a major impact on cost and performance of your campaign.
Quality Score consists of several other components in addition to clickthrough rate (CTR). It’s possible, therefore, for a high-CTR keyword to have a low Quality Score. Here are several common scenarios:
- Poor landing page experience: The experience of your landing page affects your Quality Score as well. See if your keyword has a low landing page experience by performing keyword diagnosis. If it does, we recommend working to improve your landing page. Your Quality Score will improve to reflect any substantial changes made to your landing page. Learn more about landing page experience.
- Lack of relevance: The relevance of your keyword to the ads in your ad group also affects Quality Score. Make sure that each of your ad groups centers around a single theme. For instance, if you sell winter sports gear, make one ad group for skis and one for snowboards. See tips for making tightly-themed ad groups.
- Low CTR on Google: Your account keyword statistics combine CTR on all sites. Therefore, it’s possible that you might see a high average CTR in your account statistics, but your keyword has a low Google-only CTR which is hurting its Quality Score.To see if this might be the case, look at the Display Network total line item at the bottom of your Ad Group Details page. Is the ad group’s Display Network CTR higher than the keyword’s average CTR? If it is, your keyword’s CTR on Google might need some help. To remedy this, try optimizing your account.
For those of you that have been using the Internet as an advertising medium, you know that there are various pricing models available to you. However, there are a lot of people just entering the fray and so I thought I’d take a quick look at the 3 categories that cover 99% of the advertising currently in use. The oldest is the cost-per-thousand (CPM) category. More recently, cost-per-click (CPC) stepped in to the ring and currently, in my opinion, holds the crown for being the most effective. And the newest is cost-per-action (CPA) which is still in its infancy. More…