I’m a web copywriter and landing page optimization specialist. Every day I deal with clients who want to set up a Google AdWords campaign but don’t have a large budget. There are only two reasons for capping your Google AdWords campaign at all because generally speaking you want to target as many people as you can with your Google Ads. The first reason is you simply don’t have the cash flow to spend on advertising, and the second is you’re unsure of how successful your AdWords campaign will be.

Perhaps you’re a bit of both.

So here are my top 4 tips for creating an effective PPC Campaign with a low budget.

Focus on one AdWords Campaign

Find out what your highest converting campaign is and focus all your resources on that one. Once you’ve got that one working optimally you can consider launching others. The reason for this is that Google needs a decent amount of information to monitor and rank your PPC ads, and if you only have a couple of click through a day due to budgetary constraints, you’re not giving Google enough to work with. So decide what your best campaign is and focus all your attention and budget on that one.

Use fewer Ad Groups

Ad Groups help you to target your ads more specifically. For example if you have a guest house in San Diego, you may want an ad group that specifies the accommodation angle, and one that focuses on the activities in the area, or one for golfers since your guesthouse borders on a premier golf course. Each Ad Group will have a different landing page which speaks directly to that target group. Your budget will also have to be split between the various Ad Groups, so to prevent diluting your budget too much, focus on the highest performing Ad Groups and ignore the rest for now. To use the same example, if your accommodation Ad Group performs better than the other two, why not focus on that one with your full budget and reap the conversion rewards before introducing the other Ad Groups into the picture.

Highly targeted keywords

To optimise your CTR (click through rate) you will want to do some heavy keyword research. Using Google’s keyword tool, you can isolate about ten keywords that have the highest search volumes in your specified target group/location. Don’t allocate too many keywords to your Ad Groups, rather keep it tight and focused on one high performing target group. This will maximise your CTR.

Optimized Landing Pages

For each Ad Group you will need an optimized landing page aimed at persuading those specific visitors to take action on your site. For small search markets make sure your landing page focuses on the benefits or promise you’ve made in your PPC ad. Include your keywords in your landing page headings and copy as well as a clear call to action so that the searcher knows what to do to convert.

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On Marketing Grade, “Get more inbound links” is one of the metric that I haven’t achieve. See my result on marketing grade.

1. Make sure your article is remarkable

People come to your site looking for something interesting and useful to read and learn about. Make sure your article is really remarkable and professional. This is one of the reason I ask my client to write articles for their own business and industry, no one understand their business better than themselves.

If you can make your article humor and interesting, that is even better.

2. Write original article

Original article is important, if you have bought the article from somewhere, make sure to re-write & make-up it.

3. Expand your network as much as you can

Build relationship with other website owner, and get good relationship with 20 quality sites, and place their links in your niche, the higher the site rank is, the better. So you can share and help each other get more inbound links.

4. Share your articles in social media site.

• Facebook
• Twitter
• Linkedin
• Stumbleupon
• Dilicious
• Digg

Not only simply post a link there, give a link a name.

e.g. A few useful tips for small business: How to get more inbound links to your website

5. Comment on other blogs

Most comment systems mark links as nofollow which tells search engine that don’t give the link any credit. However, a link is a link, the more you have, the more traffic to your website. Instead of link to your website homepage, link it to a related article.

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How will this change impact Google Analytics users?


When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site. Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google “cpc”.

What is Google Analytics doing about it?


We are still measuring all SEO traffic. You will still be able to see your conversion rates, segmentations, and more.

To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected.

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If you have links to your Twitter and Facebook profiles on your site, Google Analytics won’t track these as they are external links. However if you set up virtual page views withing the links you can. Call the virtual page views something like “facebook-hit” and “twitter-hit” or something similar, and you’ll be able to set up goals to track them.

You’ll be able to monitor how many of your users actually want to engage with your social media presence, and also if that improves if you change the position of those buttons.

2) Track Blog Comments

If you have a blog, this is a great way to track user engagement and monitor it through a Google Analytics report. To make it work you’ll need to put a virtual page view on your “submit comment” button, and call it something easy to remember like “blog-comment-submit”. You can now set up a URL Destination goal for that pageview and the report will show you a graph of blog comments over time. A useful ready reckoner for how engaging your content has been!

3) Track Account Setups

If you work on a subscription or membership basis – this is a really important goal to track.

Importantly – you need to make sure that you track EVERY STEP of the sign up process in your funnel (not just the completed subscription page).

This way you’ll be able to see if a significant number of users are dropping out at a certain part of the process (e.g. where they have to submit credit card details) and redesign your forms to increase the number of people who finish the process.

Tracking this sort of data can really help you to increase the number of people who will eventually buy from your site, and can make a big impact on your profits.

4) Track File Downloads

If you have resources on your site that you want people to download, for example PDF product guides or free document templates etc…, you should set up more virtual page views to track how many people are actually downloading them. If a particular resource isn’t being downloaded it’s not useful – and could make way for something that is.

Further – if you distribute PDFs with links to your site in them – you should track those links so you can see how much traffic they generate. You can do this using Google’s URL Builder Tool

5) Track Sales

We’ve put this one last because we wanted everyone to think about some of the other options first to generate some more ideas – but yes – of course – tracking sales is THE must have goal for anyone who has e-commerce on their site (and if you don’t you should be tracking any other conversion that indicates a sale – like an order form submission).

As with account setup requests (above) – its ESSENTIAL that you track every step in the funnel – if 90% of people are dropping out on the step before they hit “submit order”, that’s something that you should address NOW!

Article from http://www.seotraininguk.org.uk/google-analytics-training-goals-track/

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Types of Cost Per Action Advertising

There are several different types of cost per action advertising, which vary depending on the action taken:

• In addition to the action of making a purchase, an action may also consist of filling out a form or downloading something.
• Sometimes the action is simply signing up for a newsletter.
• Cost Per Lead, another form of cost-per-action is a way for advertisers to get prospective customers. It usually involves the consumer signing up for something, like further information.  Information about a lead may be just email information or may include a multi-page form requiring the user to complete additional demographic information.

Using Cost Per Action Marketing

Cost Per Action marketing is used often by affiliates.  Affiliates will pay for the Cost Per Action advertising and the company he works with will pay him a certain amount of money for each action of a visitor to his ad.  The action paid for will be worked out between the company and the affiliate.  This can be a great way for a company to generate leads because a visitor that is willing to sign up for more information could become a customer in the future.

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The simple answer is that you should spend as much on Google AdWords as you need in order to achieve your sales target. But of course, your sales target is going to depend in part on how much money you have to spend on Google advertising. When you’re starting out, it’s a good idea to scale up. Start with a modest sales target and build your first campaign around that.

In order to calculate how much you’ll need to spend on Google AdWords to achieve your sales target, start with the total number of sales you’d like to achieve. Let’s make it simple and start with one sale per day.

Next, estimate how many visitors will click on your Google ads in order to convert one sale. Conversion rates vary by product and website, but 1% is good starting point. This means you’ll need 100 clicks to convert one sale.

Third, estimate how much you’ll pay per click. This is a bit tricky, because it depends on the competition for the keywords you’ve chosen in your campaign and your own keyword quality scores. You may want to do some research and find out how much clicks cost for your types of products and services, yet it commonly costs 50 cents or more for clicks on well placed ads.

With this information, you can calculate that it will cost you around $50 for a single sale: 50 cents times 100 clicks. If that’s too much to pay, then you’ll need to improve your quality score, increase your conversion rate with better ads and a better website, or reconsider whether Google AdWords is even right for your product or service.

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It’s never too late. A few search techniques you must know, are below. For ease of understanding, each technique is explained with an example.

1. Contact all Payroll Software Companies in Bangalore

<<payroll software bangalore inurl:contact>>

2. Find intel processors in the range 8000 to 9000

<<intel 8000..9000>>

3. Find power point presentations on ‘Payroll’

<<payroll filetype:ppt>>

4. What is the definition of ‘Payroll’

<<define:payroll>>

5. What is the current time at Bangalore?

<<time bangalore>>

6. What is the square root of 10?

<<sqrt(10)>>

7. Find the sum of 3 and 5 with google

<<3 + 5>>

8. Show weather info for both storm and its synonyms: hurricane, blizzard, etc

<<weather ~storm>>

9. Search for FREE softwares only

<<software +free>>

10. Search for software which are not FREE

<<software -free>>

11. Show all web pages with the word ‘video’ in web page title

<<allintitle: video>>

12. Search for ‘albums’ without returning adult sites

<<safesearch:albums>>

13. Find websites that link to lenvica’s website

<<link:www.lenvica.in>>

14. Find information about lenvica’s website

<<info:www.lenvica.in>>

15. Show websites related to Lenvica’s website

<<related:www.lenvica.in>>

16. Convert 15 USD to euroes

<<15 usd in euro>>

17. Convert 5 Kg to pounds

<<5 kg in pound>>

18. Capital of India?

<<capital of india>>

19. Population of India

<<population of india>>

20. Show all information about ‘payroll’ in Lenvica’s Website

<<payroll site:lenvica.in>>

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Kimberlie is a Certificate 4 trainer in Fitness (Master Trainer), she just need a easy use and great looking website which must match the business card style:

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AdWords Campaign Structure:

The first thing to understand is the campaign structure that AdWords uses and then build your campaign around that with a few thoughts in mind. Let’s start by analyzing the base campaign structure:

• Campaign 1 - On the campaign level you can define all the main settings like Daily Budget, Target Geographic Locations, Target Network etc…
  • Ad Group 1– You can have as many ad groups in a campaign as you’d like. On the ad group level we will create multiple ad creatives and add many keywords.
    • Ad Copy 1 – You can create as many ads as you see fit.
    • Ad Copy 2
    • Keyword 1 – By default all keywords use the ad copy’s landing page unless you specify otherwise. The same holds true for the keyword bid.
    • Keyword 2
  • Ad Group 2
    • Ad Copy 1 – You can create as many ads as you see fit.
    • Ad Copy 2
    • Keyword 1 – By default all keywords use the ad copy’s landing page unless you specify otherwise. The same holds true for the keyword bid.
    • Keyword 2

For Example, If you are running a Fashion Website, and you have categories: Shoes, Shirts …

You can setup 2 campaigns, which are Shoes and Shirts, then  you create ad groups for each campaign.

For shoes: Leather Shoes, Running Shoes, Ballet Shoes. For Shirts: Formal Shirts, Casual Shirts.

Then you can have different keywords in each ad group.

Leather Shoes: leather moccasins, suede moccasins, mens moccasin slipper

Running Shoes: marathon shoes, lightweight shoes…

Here is the table:

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• Poor landing page experience: The experience of your landing page affects your Quality Score as well. See if your keyword has a low landing page experience by performing keyword diagnosis. If it does, we recommend working to improve your landing page. Your Quality Score will improve to reflect any substantial changes made to your landing page. Learn more about landing page experience.
• Lack of relevance: The relevance of your keyword to the ads in your ad group also affects Quality Score. Make sure that each of your ad groups centers around a single theme. For instance, if you sell winter sports gear, make one ad group for skis and one for snowboards. See tips for making tightly-themed ad groups.
• Low CTR on Google: Your account keyword statistics combine CTR on all sites. Therefore, it’s possible that you might see a high average CTR in your account statistics, but your keyword has a low Google-only CTR which is hurting its Quality Score.To see if this might be the case, look at the Display Network total line item at the bottom of your Ad Group Details page. Is the ad group’s Display Network CTR higher than the keyword’s average CTR? If it is, your keyword’s CTR on Google might need some help. To remedy this, try optimizing your account.

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