Cost Per Click vs Cost Per Impression vs Cost Per Action
Posted by Marios Alexandrou, SEO Resume in SEM
For those of you that have been using the Internet as an advertising medium, you know that there are various pricing models available to you. However, there are a lot of people just entering the fray and so I thought I’d take a quick look at the 3 categories that cover 99% of the advertising currently in use. The oldest is the cost-per-thousand (CPM) category. More recently, cost-per-click (CPC) stepped in to the ring and currently, in my opinion, holds the crown for being the most effective. And the newest is cost-per-action (CPA) which is still in its infancy. More…
A few must do in Google Analytics
Setup website goals
A website goal is a high value action that you would like your website visitors to perform. On a content or lead generation site, this could include subscribing to an email newsletter or completing a contact form. On a e-commerce site this could be the completion of a checkout process. You can access goal data across numerous reports within Google Analytics, plus you will have access to goal specific reports under the ‘Goals’ tab. More…
Useful Track Google Analytics Goals
Track Comments
This neat analytics goal is great for websites offering blog functionality and gets more users engaged in the conversation. You’ll need to track two main actions, ‘submit your comment’ and ‘post your comment’. In order to set the goal, you’ll need to track onclick events by setting up a virtual page view (a page that doesn’t actually exist – such as the ‘post your comment’ button) and link this virtual page view to a goal in Analytics. For more technical information on how to configure this goal. More…
A Few Useful Google Metrics
% Search Exits
If you have an internal search function on your website (and if you don’t, why not?), this metric calculates the percentage of people who left your website altogether, immediately after they performed a search. These people did not go any deeper into your website, or did not refine their search at all – they simply left. Think of % Search Exits as the “Bounce Rate” of your search function. Now, there is the possibility that they found exactly what they were looking for and they are going to come back later. However, if a lot of people are doing this, chances are your search function isn’t working properly, or serving up relevant results. More…
7 Things Web Designers Hate Hearing from Clients
One of the most difficult aspects of being a web designer is dealing with clients that “just don’t get it”. In this article, we’ll discuss seven things that often make the job of web designers difficult when dealing with unreasonable demands from clients. The goal in this article is not only to identify these common situations, but also to share with you some ways to avoid them and explain to your clients why their demands can’t or won’t be met. More…
10 Things you should never say to a photographer
I found this image somewhere, as a web designer, I feel the same way.
Bad questions from clients when build a website
1. How to get google find me
If your website is full of useful content, doesn’t matter how you hide it, google will dig it out! Actually, This is the question for google: How to find those useful websites? So, don’t worry about how google find you, think about what contents to put in your website. More…
What do I sell online?!
Everyone who starts an ebiz faces the question: What do I sell? And most everyone seems to make two classic mistakes in the beginning:
- They try to sell what everyone else is selling: DVDs, electronics and designer clothing. The problem they encounter is that the market is already saturated with these products and the suppliers typically do not work in small quantity. To make any profit at all, they’d have to buy huge quantities.
- They try to sell what they know and love. Unfortunately, unless there is a significant demand for what they know and love, they are going to be stuck More…
4 Type of people to hire to improve online business
People you should hire are D.A.R.C
D = Digital Citizen
A = Analytical Chops
R = Web Reach
C = Content Creators More…
The Truth About SEO for Small Business
As a small business, you have to control & do all the work yourself in all areas of your business. You are too busy to optimize website or update facebook&twitter. You don’t have a big budget to hire someone to take care you website. But if you are serious about promote your business on internet, below are a few things you should do: More…